HDNet's Rescheduled Exclusive HDTV Coverage of Discovery Launch Begins AT 6:00 AM EDT July 26

What:

NASA will restart the countdown clock on Saturday, headed for a liftoff of NASA's Space Shuttle Discovery at 10:39 a.m. EDT on Tuesday, July 26. HDNet will be the only U.S. television network to bring viewers entire launch-to-landing coverage in stunning high-definition television.

HDNet has been working closely with NASA for months to upgrade their cameras to 1080i HD and to install new HD cameras and equipment throughout Kennedy Space Center, so that viewers can have an exclusive front-row seat for the pre-flight and boarding routine, the countdown from inside NASA's "firing room," and the historic launch. An HD camera with a special lens will then follow the shuttle as far as 33 miles into the earth's atmosphere.

HDNet will also take advantage of the exclusivity the network has on all HD launch video to repurpose and present unique rebroadcasts of the launch long before other networks are able.

When:

Live, uninterrupted coverage begins at 6:00 a.m. EDT on July 26 and continues through the 10:39 a.m. liftoff.

The entire coverage will be repeated on Saturday, July 30 at 11:30 a.m. EDT. HDNet will also be live on location for the landing scheduled for 12 days later.

"Once again, HDNet is leading the way with innovative and exclusive programming for our viewers," said Mark Cuban of HDNet. "While other networks are beholden to business as usual, only HDNet will bring launch-to-landing coverage of the Shuttle Discovery, without talking heads interrupting this historic return to space."

Cuban continued: "HDTV is a completely new entertainment medium and only HDNet tailors programming to the advanced resolution, sound and widescreen picture HD offers. The launch of the Shuttle Discovery will be a thrilling experience on HDNet and we are proud to be partnering with NASA to present it exactly as those at the launch pad will see it."

HDNet provides viewers with exciting and topical news, sports, music and entertainment programming. The network features up to 20 hours of original programming each week, all produced in the highest quality 1080i HDTV format - more original high-definition programming than any other network. HDNet news and entertainment includes original series "HDNet World Report," "Deadline!," "Face 2 Face with Roy Firestone," "Art Mann Presents," "HDNet Concert Series," and "True Music," as well as every episode of the acclaimed Warner Bros. series "Smallville." Live sports productions include NASCAR auto racing, National Hockey League and Major League Soccer games. HDNet Movies, the company's second network, shows a wide selection of major studios' theatrical releases - all uncut, unedited, and appearing in their original aspect ratio. The network also features movies produced and finished in true 1080i high-definition, including movies premiering day and date with their theatrical releases. Co-founded by Mark Cuban, owner of the Dallas Mavericks, and General Manager Philip Garvin, the HDNet networks are available on Adelphia, Charter, DIRECTV, DISH Network, Insight, Mediacom, Time Warner Cable and more than 40 NCTC cable affiliate companies. For more information visit www.hd.net.

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Contact:
Colette Carey, HDNet, (303) 388-8500, ccarey@hd.net