HDNet Offers Free Downloads of Exclusive HD Video from Shuttle Discovery Launch
HDNet Feed Utilizes Red Swoosh's P2P and Box.net's RSS Solutions to Enable HD Fans to get High-Def Video over the Internet
FOR IMMEDIATE RELEASE - DALLAS - August 4, 2005 - HDNet, in partnership with Red Swoosh and Box.net, is offering free downloads of a special 20-minute high-definition highlight video from the network's exclusive live coverage of the July 26th launch of the Space Shuttle Discovery.
HD video enthusiasts can now go to (link no longer active) and subscribe to HDNet's BetaFeed powered by Box.net. After subscribing, users will find their MyYahoo! or MyMSN homepages (or other RSS reader of choice) updated with the latest HDNet clips. Red Swoosh's peer-to-peer (P2P) delivery technology is powering the efficient and secure downloads of HDNet's content. HDNet's exclusive Discovery Shuttle Launch segment will be the first video HDNet distributes with this breakthrough application.
"The combination of RSS delivery from Box.net and Red Swoosh's P2P technology, particularly their back-end services, has created a new opportunity to test the delivery of promotional high-definition HDNet content to those who might not otherwise get HDNet," said Mark Cuban of HDNet. "As unique opportunities come up to highlight our content, we will use this great delivery platform."
The 1080i high-definition resolution video is available in the Windows Media Video HD format.
The following PC setup is required for minimal configuration to playback the media files:
Hardware: 2.4 GHz processor or equivalent, 384 MB of RAM
Software: Microsoft Windows XP, Windows Media Player 9 Series
Audio/Video: 1024 × 768 screen resolution, 64 MB video card, 16-bit sound card, speakers
Internet: Internet Explorer 4.0 or above, broadband connection
About HDNet
HDNet provides viewers with exciting and topical news, sports, music and entertainment programming. The network features up to 20 hours of original programming each week, all produced in the highest quality 1080i HDTV format - more original high-definition programming than any other network. HDNet news and entertainment includes original series "HDNet World Report," "Deadline!," "Face 2 Face with Roy Firestone," "Art Mann Presents," "HDNet Concert Series," and "True Music," as well as every episode of the acclaimed Warner Bros. series "Smallville." Live sports productions include NASCAR auto racing, National Hockey League and Major League Soccer games. HDNet Movies, the company's second network, shows a wide selection of major studios' theatrical releases - all uncut, unedited, and appearing in their original aspect ratio. The network also features movies produced and finished in true 1080i high-definition, including movies premiering day and date with their theatrical releases. Co-founded by Mark Cuban, owner of the Dallas Mavericks, and General Manager Philip Garvin, the HDNet networks are available on Adelphia, Charter, DIRECTV, DISH Network, Insight, Mediacom, Time Warner Cable and more than 40 NCTC cable affiliate companies. For more information visit www.hd.net.
About Red Swoosh
Red Swoosh, Inc. offers P2P content delivery services for high-performance, low-cost distribution of media over the Internet. By securely and safely utilizing private P2P Grids, Red Swoosh customers are able to achieve unlimited content delivery at a fixed cost while significantly increasing the performance of their streaming media and downloads. With the deployment of Red Swoosh's innovative services, content providers have saved millions of dollars in infrastructure costs while vastly improving the economic viability of their online initiatives. For more information, please visit www.redswoosh.com.
About Box.net
Box.net (www.box.net) is a privately-held company headquartered in Seattle, WA, offering virtual storage space on the Internet. Box.net offers user-friendly and cost-effective means for individuals and small businesses to backup important data and share files from anywhere, including mobile devices, through emailed links or an RSS feed.
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Contacts:
Colette Carey, for HDNet: (303) 388-8500, ccarey@hd.net
Sean Stanton for Red Swoosh: (408) 309-1057, sean@redswoosh.net
Jeremy Pepper for Box.net, Inc.: (480) 467-4456, jeremy@box.net
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